IF SOHO NEW YORK - New York, New York

giorgio sgobbi

In una Manhattan dove i negozi si stanno appiattendo con proposte dei soliti brand, che puoi trovare facilmente, o comunque con una ricerca ormai priva di quella efficacia che contraddistingueva questa magnifica città, questo è forse uno dei pochi negozi dove si possono trovare pezzi bellissimi.

Si capisce che chi fa ricerca è un professionista con grande competenza ed il negozio è molto bello.

Andrea Sapal

I was recommended this store by friends, but am very disappointed with my experience. No one greeted me as I walked in, I almost thought there was no one inside. Three minutes later as I’m browsing, another person walks in and is welcomed warmly by staff.

I’m the type of person that likes to walk through the entire store to get an idea of what I would like to try on. There was a staff member straightening the clothes I was looking at as soon as I touched them, almost following me, making me nervous. Still no greeting whatsoever, just eyeing me even though I smiled quickly at them.

Despite this, I still wanted to try on. That same salesperson helped me into a dressing room. They were not personable at all! Not trying to talk to me about the piece, despite me attempting to make conversation. Other people were being helped around me, but it seemed like they all were regulars.

As I was deciding if I should buy, the lady who was supposed to be assisting me was already helping another customer who had walked in and got greeted with familiarity. Throughout my entire shopping experience, I felt like I was intruding on a closed group. Felt very clique-y to me, and felt like my money was not wanted.

I was so put off, I walked a few blocks away to the Yohji store where I spent my money and got a better experience despite not being dressed to the nines that day.

My advice as someone who used to work luxury retail, treat everyone who walks through your store equally!

Joe Turner

Incredible selection of hard-to-find brands. They are the only stockists in the US for a number of brands, and carry quite a lot of inventory for them too. Paul Harnden, Skelton, Nosapluna, the list goes on. But they also carry brands like Rick Owens, so there is a wide variety of what you can find here.

But beyond that, the staff is incredibly knowledgeable about the brands they stock, and very attentive to customers. You couldn’t ask for better service or better staff. Definitely the best boutique to go to in NYC

Sebastian Ogarev

The staff here are incredibly friendly and genuinely helpful. I really appreciate the thoughtfulness they put into helping me choose outfits that truly complement my style and make me look my best.

Darlene Bronson

Train your salespeople to not give the glare and judgy attitude I experienced yesterday. How do you know who can and can’t afford to shop at this store? Huge store, completely empty on a weekday in the early afternoon. You should be happy people are stopping in. Ick.

EJ

I went to this boutique with a friend today and was amazed by the selection of the boutique. The staff members were wonderful and it was incredible to finally talk to people who appreciate the same designers I do. The staff memebers were so informative and helped me find a less expensive piece to beign my collection of a favorite designer of mine. I can’t thank them enough for putting up with my indecisiveness and I can’t wait to return.
-Edward Hernaez

Erik Johnson

Maybe New York’s last remaining destination for an authoritative curation of avant guard designer apparel. The visual merchandising and vibe are underwhelming. It’s really just a bunch of racks of beautiful clothes and unfriendly people.

浩宁原

You can choose clothes in this store, but don't buy clothes here. The price of the clothes you buy here is usually twice as expensive as on ssense and farfatch, I bought a shirt yesterday for 800 dollars and then searched for this shirt on ssense this shirt final sale was only 330 dollars. I went to the store today and tried to get a refund and they said you can only exchange, not refund. So I used store credit to exchange for another shirt which was worth 900$ but only 390$ on ssense.I don't want to go to the store again and waste my time.You can try on what you like in the store and buy the same shirt online.You can even save the tax. The clerks are very nice but the prices are outrageous